Direct Fresh Gets Fresher with Odoo: A Transformation Story!
Direct Fresh
Company Name:Direct Fresh Country: United Arab Emirates Industry: Food and Beverage Main Apps: Sales, Purchase, Accounting, Invoicing, Inventory, Manufacturing, Quality, Project Number of Odoo Users: 7 Odoo Customer Success Manager: Neha Sheikh Odoo Implementing Consultants: Yara Abir Tebbal, Abdallah Termos
Direct Fresh, a leading food trading company based in the United Arab Emirates, has always prided itself on the quality of its products and services. However, managing its diverse operation across various cost centers including online sales, shop sales, and wholesale, can be a complex task. Each transaction requires meticulous recording and the application of different payment methods. Their operations also extend across multiple currencies due to their international procurement practices. Moreover, the logistic intricacies with their warehouses and the need for precise financial reports add further layers of complexity to their operation.
Realizing that they needed a versatile and efficient solution, Direct Fresh decided to turn to Odoo.
Odoo Accounting Solution: A Perfect Fit for Direct Fresh
To address Direct Fresh's accounting needs, Odoo implemented a tailored solution. The Chart of Accounts was adapted to follow UAE accounting standards, providing the team with the necessary P&L and balance sheet reports. The solution also took into account the need to handle multiple currencies, daily exchange rate fluctuations, and diverse payment methods.
The setup also introduced cost centers to manage the company's different channels – online sales, shop sales, and wholesale. This allowed transactions to be accurately recorded under the appropriate cost center, providing a clear overview of the accounting performance across all sectors of the business.
Streamlining the Procurement Cycle with Odoo
Direct Fresh's procurement process was complex, involving local and international suppliers, sample testing, and quality checks. Odoo introduced a streamlined workflow where the procurement manager could easily place orders, convert RFQs to confirmed POs, and manage quality checks.
The system provided complete transparency and allowed for the tracking of issued payments and purchases. Direct Fresh now had a bird's eye view of their procurement process, offering invaluable insights into their operations.
Efficient Logistics & Warehouse Setup
Odoo's logistics solution for Direct Fresh involved configuring their Al Quoz warehouse and Shop Warehouse to handle imported goods, local purchases, wholesale, online sales, and shop sales. This also included setting up the replenishment rules and routes between the warehouses.
Odoo's solution allowed Direct Fresh to track products by lots and expiry dates, ensuring the use of the FEFO (First Expiry First Out) removal strategy. Additionally, the incorporation of barcode technology expedited the entire process.
Simplified Commercial Flow Across Sales Channels
Odoo revolutionized Direct Fresh's sales across different channels. The use of Odoo's Sales App streamlined the process for their wholesale market, allowing restaurants and hotels to place orders directly with the sales manager. With predefined pricelists and a simple invoicing and payment registration process, Direct Fresh's wholesale operations have never been smoother.
In their physical shop, Direct Fresh now utilizes Odoo's Point of Sale (POS) App, offering an efficient and user-friendly interface. The app allows for easy product scanning, quantity specification, customer data recording, and even discount application.
Direct Fresh's online sales, although not directly integrated with Odoo, also benefited from the system. Sales orders are now easily registered through the Sales app, providing a cohesive management solution across all sales channels.
Advanced Financials & Reporting: Boosting Business Insights
Odoo also accommodated Direct Fresh's advanced financial needs, providing tools for asset depreciation, journal entry reconciliation with bank accounts, invoice customization, and internal warehouse transfers. The CRM training offered by Odoo also prepared Direct Fresh for a potential future implementation of this tool.
Advanced reporting capabilities offered by Odoo have given Direct Fresh insights into sales and purchases, presenting data filtered by products, categories, customers, salespeople, sales channels, and custom-defined periods.
Conclusion
With Odoo, Direct Fresh has successfully streamlined its operations, from procurement and sales to accounting and warehouse management. Odoo's flexible and robust solution has empowered Direct Fresh to efficiently manage their diverse operations, leading to increased productivity and business growth.
Odoo's success with Direct Fresh is a testament to the power and versatility of their system, capable of addressing unique business challenges and providing solutions that drive success.
Direct Fresh
Company Name: Direct Fresh
Country: United Arab Emirates
Industry: Food and Beverage
Main Apps: Sales, Purchase, Accounting, Invoicing, Inventory, Manufacturing, Quality, Project
Number of Odoo Users: 7
Odoo Customer Success Manager: Neha Sheikh
Odoo Implementing Consultants: Yara Abir Tebbal, Abdallah Termos
Direct Fresh, a leading food trading company based in the United Arab Emirates, has always prided itself on the quality of its products and services. However, managing its diverse operation across various cost centers including online sales, shop sales, and wholesale, can be a complex task. Each transaction requires meticulous recording and the application of different payment methods. Their operations also extend across multiple currencies due to their international procurement practices. Moreover, the logistic intricacies with their warehouses and the need for precise financial reports add further layers of complexity to their operation. Realizing that they needed a versatile and efficient solution, Direct Fresh decided to turn to Odoo.
Odoo Accounting Solution: A Perfect Fit for Direct Fresh
To address Direct Fresh's accounting needs, Odoo implemented a tailored solution. The Chart of Accounts was adapted to follow UAE accounting standards, providing the team with the necessary P&L and balance sheet reports. The solution also took into account the need to handle multiple currencies, daily exchange rate fluctuations, and diverse payment methods. The setup also introduced cost centers to manage the company's different channels – online sales, shop sales, and wholesale. This allowed transactions to be accurately recorded under the appropriate cost center, providing a clear overview of the accounting performance across all sectors of the business.
Streamlining the Procurement Cycle with Odoo
Direct Fresh's procurement process was complex, involving local and international suppliers, sample testing, and quality checks. Odoo introduced a streamlined workflow where the procurement manager could easily place orders, convert RFQs to confirmed POs, and manage quality checks. The system provided complete transparency and allowed for the tracking of issued payments and purchases. Direct Fresh now had a bird's eye view of their procurement process, offering invaluable insights into their operations.
Efficient Logistics & Warehouse Setup
Odoo's logistics solution for Direct Fresh involved configuring their Al Quoz warehouse and Shop Warehouse to handle imported goods, local purchases, wholesale, online sales, and shop sales. This also included setting up the replenishment rules and routes between the warehouses. Odoo's solution allowed Direct Fresh to track products by lots and expiry dates, ensuring the use of the FEFO (First Expiry First Out) removal strategy. Additionally, the incorporation of barcode technology expedited the entire process.
Simplified Commercial Flow Across Sales Channels
Odoo revolutionized Direct Fresh's sales across different channels. The use of Odoo's Sales App streamlined the process for their wholesale market, allowing restaurants and hotels to place orders directly with the sales manager. With predefined pricelists and a simple invoicing and payment registration process, Direct Fresh's wholesale operations have never been smoother. In their physical shop, Direct Fresh now utilizes Odoo's Point of Sale (POS) App, offering an efficient and user-friendly interface. The app allows for easy product scanning, quantity specification, customer data recording, and even discount application. Direct Fresh's online sales, although not directly integrated with Odoo, also benefited from the system. Sales orders are now easily registered through the Sales app, providing a cohesive management solution across all sales channels.
Advanced Financials & Reporting: Boosting Business Insights
Odoo also accommodated Direct Fresh's advanced financial needs, providing tools for asset depreciation, journal entry reconciliation with bank accounts, invoice customization, and internal warehouse transfers. The CRM training offered by Odoo also prepared Direct Fresh for a potential future implementation of this tool. Advanced reporting capabilities offered by Odoo have given Direct Fresh insights into sales and purchases, presenting data filtered by products, categories, customers, salespeople, sales channels, and custom-defined periods.
Conclusion
With Odoo, Direct Fresh has successfully streamlined its operations, from procurement and sales to accounting and warehouse management. Odoo's flexible and robust solution has empowered Direct Fresh to efficiently manage their diverse operations, leading to increased productivity and business growth. Odoo's success with Direct Fresh is a testament to the power and versatility of their system, capable of addressing unique business challenges and providing solutions that drive success.