Founded in 2004 in Singapore, Axtro began its journey as a corporate gift supplier and is now a forerunner in business innovation. It offers two services: customized corporate gifts and IoT business solutions focusing on lifestyle and fitness technology, such as activity trackers, connected health devices, and smartwatches.
1. The Most Comprehensive Software at Affordable Price Point
Having realized the power of online business tools at a very early stage, Axtro tried numerous apps to help manage their different operations: TradeGecko, Quickbooks, Xero, Freshsales...
With at least four apps operating simultaneously, the team had to spend an unnecessarily long time switching between tabs and manually entering data. In addition to the "skyrocketing" subscription fees, these apps created multiple blocking points within the sales pipeline, such as losing contacts and information in data migration.
Axtro discovered Odoo as a suitable business management software that offers all the services it had been looking for at competitive pricing. Thanks to the Odoo e-Learning videos, the team gained a good understanding of how the main modules work. With extra requirements on Peppol integration complying with regional regulations, Axtro reached out to Port Cities, Odoo's local partner in Singapore, to implement the software and unify their business practices.
2. Odoo Streamlines Operations to Boost Sales Efficiency
Within three months, the corporate gift provider implemented Odoo into its daily operations and now experiences sales operations faster than ever.
This is all thanks to Odoo's automation features. The system automates all unrecorded email addresses from Axtro's mailbox into Odoo CRM as new leads and assigns them to either the corporate gift or IoT services divisions based on the incoming request.
Accessible anywhere as long as there's internet, it also allows salespeople to create quotations on any device within seconds. Once the customer confirms, be it online or offline, Odoo automates a sale order that triggers a series of new tasks for the warehouse and finance teams to arrange the goods and confirm customer invoices.
3. Closer Customer & Sales Management
Since everything happens on the same database, managers now have oversight of all touchpoints with clients on Odoo Sales to remove all blocking points for their teams effectively. On the sales front, the team can now easily recreate and evaluate the customer journey:
Odoo has revolutionized how I manage customer interactions and team performance across every touchpoint. From the initial customer contact to final deal closures, I have comprehensive visibility, which empowers us to proactively refine our sales strategies. By analyzing our win/loss ratios directly within Odoo, we make more informed business decisions, save time, and enhance efficiency. This functionality is particularly invaluable during one-on-one performance reviews with my team, allowing us to focus on key issues and improvements right away.
Backend administration is also much more streamlined. With customer communication, inventory management, and finance operations centralized on Odoo, Axtro saved an average of 60% time on creating vendor bills, as everything is automatically triggered.
4. Saving 75% Time on Reconciliation
Centralized and instantly synchronized, the Odoo system provides the team with up-to-date financial data and incredibly accurate business performance reports that reflect the most updated figures. Within the same app, the team can even automate VAT reports every quarter as the local government requires.
Aside from this, Axtro's finance team has also recorded a 75% reduction in reconciliation time with the help of Odoo Accounting. If the company were still on Xero, the team would have reserved a month to reconcile all quotations using Excel; on Odoo, the same amount of data can easily be tracked and reconciled in a week.
5. Seizing New Business Opportunities with Odoo-inspired Services
Apart from the existing operations, Odoo has also cultivated a new realm of services for Axtro. With "70-80% of what is needed out-of-the-box," Odoo Subscriptions proves itself adept at supporting Axtro's software subscription service to expand the business.
With the Subscriptions app, Axtro's customers get all their data and contact details on the user portal at a glance. They can also save time by setting default payment methods to get charged on the payment due date when the invoices are automatically generated.
Odoo’s flexibility has been instrumental in transforming our business model, particularly in integrating subscription services seamlessly at a crucial stage. Its robust features also enhance our operational efficiency, enabling my team and me to work virtually from anywhere, anytime—even while flying, as long as there’s Wi-Fi. This mobility is vital for maintaining productivity and responsiveness in our fast-paced environment.
Company Name: AXTRO Pte. Ltd.
Location: Singapore
Industry: Services, Retail, IT/Technology
Company Size: 20+
Apps Implemented: Documents, Calendar, Contacts, CRM, Data Recycle, Employee Contracts, Discuss, Barcode, Invoicing, Sales, Website, Accounting, Inventory, Purchase, Expenses, Sign, Studio, Employees
Hosting Type: Odoo.sh
Implementation Partner: Port Cities Singapore Pte. Ltd. (https://portcities.net/)
Implementation Time: 3 Months
Founded in 2004 in Singapore, Axtro began its journey as a corporate gift supplier and is now a forerunner in business innovation. It offers two services: customized corporate gifts and IoT business solutions focusing on lifestyle and fitness technology, such as activity trackers, connected health devices, and smartwatches.
1. The Most Comprehensive Software at Affordable Price Point
Having realized the power of online business tools at a very early stage, Axtro tried numerous apps to help manage their different operations: TradeGecko, Quickbooks, Xero, Freshsales...
With at least four apps operating simultaneously, the team had to spend an unnecessarily long time switching between tabs and manually entering data. In addition to the "skyrocketing" subscription fees, these apps created multiple blocking points within the sales pipeline, such as losing contacts and information in data migration.
Axtro discovered Odoo as a suitable business management software that offers all the services it had been looking for at competitive pricing. Thanks to the Odoo e-Learning videos, the team gained a good understanding of how the main modules work. With extra requirements on Peppol integration complying with regional regulations, Axtro reached out to Port Cities, Odoo's local partner in Singapore, to implement the software and unify their business practices.
2. Odoo Streamlines Operations to Boost Sales Efficiency
Within three months, the corporate gift provider implemented Odoo into its daily operations and now experiences sales operations faster than ever.
This is all thanks to Odoo's automation features. The system automates all unrecorded email addresses from Axtro's mailbox into Odoo CRM as new leads and assigns them to either the corporate gift or IoT services divisions based on the incoming request.
Accessible anywhere as long as there's internet, it also allows salespeople to create quotations on any device within seconds. Once the customer confirms, be it online or offline, Odoo automates a sale order that triggers a series of new tasks for the warehouse and finance teams to arrange the goods and confirm customer invoices.
3. Closer Customer & Sales Management
Since everything happens on the same database, managers now have oversight of all touchpoints with clients on Odoo Sales to remove all blocking points for their teams effectively. On the sales front, the team can now easily recreate and evaluate the customer journey:
Backend administration is also much more streamlined. With customer communication, inventory management, and finance operations centralized on Odoo, Axtro saved an average of 60% time on creating vendor bills, as everything is automatically triggered.
4. Saving 75% Time on Reconciliation
Centralized and instantly synchronized, the Odoo system provides the team with up-to-date financial data and incredibly accurate business performance reports that reflect the most updated figures. Within the same app, the team can even automate VAT reports every quarter as the local government requires.
Aside from this, Axtro's finance team has also recorded a 75% reduction in reconciliation time with the help of Odoo Accounting. If the company were still on Xero, the team would have reserved a month to reconcile all quotations using Excel; on Odoo, the same amount of data can easily be tracked and reconciled in a week.
5. Seizing New Business Opportunities with Odoo-inspired Services
Apart from the existing operations, Odoo has also cultivated a new realm of services for Axtro. With "70-80% of what is needed out-of-the-box," Odoo Subscriptions proves itself adept at supporting Axtro's software subscription service to expand the business.
With the Subscriptions app, Axtro's customers get all their data and contact details on the user portal at a glance. They can also save time by setting default payment methods to get charged on the payment due date when the invoices are automatically generated.
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AXTRO Pte. Ltd.