Company Name: FRUIT OP JE WERK
Location: The Netherlands, Europe
Industry: Services, Food & Beverage
Established: 2008
Company Size: 250+
Odoo Users: 50+
Hosting Type: Online
Apps: CRM, Sales, Purchase, Invoicing, Accounting, Project, Timesheets, Employees, Studio, Time-Off, Documents
Implementing partner: 360 ERP
FRUIT OP JE WERK brings fresh, healthy fruit directly to workplaces across the Netherlands. Following strong domestic growth, the company has successfully expanded into the Belgian and German markets under the international brand WE LOVE FRUIT. As a fast-growing business, the company rapidly faced operational challenges. Scaling further required adopting a smarter, integrated and centralized system to manage the daily tasks. Odoo proved to be the best solution to provide everything FRUIT OP JE WERK needed at a reasonable price.
A management approach holding back growth
FRUIT OP JE WERK is the biggest supplier of fruits at work in The Netherlands. Every week, more than 9000 companies benefit from deliveries of top-quality products sourced mostly from Dutch soil. The entire process is managed by the company itself, from inspecting and packaging the fruits to logistics with its own vehicles and drivers.
From the beginning, the company has used separate systems, including Excel sheets, to manage financial administration, inventory management, and customer data. This made it difficult to have a clear and comprehensive overview of daily operations and was really time-consuming. After a few years, the team realized that a better and more efficient way of working was needed to streamline the operations within the company and departments. Therefore, FRUIT OP JE WERK investigated a system to help the company:
Scale effectively
Save time
Gain efficiency
Automate processes
Centralize information
Boost growth
FRUIT OP JE WERK considered several software, such as SAP and Microsoft Dynamics, but found them far too expensive. After thorough research and analysis, Odoo has therefore emerged as the best fit to meet the previously expressed needs at a reasonable price. What also set Odoo’s platform apart was its modular structure, allowing the company to gradually expand as the business grew, the user-friendly interface, and the centralized data within the fully integrated modules.
A step-by-step rollout to implement Odoo’s management system
FRUIT OP JE WERK solicited the valuable help of 360ERP, an Odoo Gold partner, to set up everything within the software, with the chosen apps. The implementation process started in January 2017, with the first phase being to configure the basic modules: Accounting, Sales, and Purchasing. Inventory, CRM and Project applications followed a bit later, with a launch of the platform early 2018.
After that, the company continued working closely with 360ERP in order to add and optimize functionalities, and switch to newer versions of the software.
Time savings of nearly 40% per week, allowing for business expansion
Odoo has offered FRUIT OP JE WERK one central location to gather all the business information. Using the software to handle the business also ensures that the company can cope with its growth - which would never have been possible in the Excel-driven environment.
Ever since implementing Odoo’s comprehensive suite of integrated applications, FRUIT OP JE WERK benefits from:
- Efficiency: A much more efficient and automated invoicing system means that time spent on this side of the business has been significantly reduced.
- Insights: The team gained much better insights into both the customer base and business performance thanks to the built-in reporting functions.
- Performance: Improved sales results have been observed.
- Centralization: All the information is centralized within a single platform. Automatic synchronization between the modules means that the data only needs to be entered once.
- Time savings: The employees spend about 30 to 40% less time on administrative tasks. They can focus more on managing the customers and prospects.
- Automation: With Odoo, the company can automate many operations, including invoicing and route planning.
- Customer satisfaction: Being more responsive has considerably improved customer satisfaction.
- Cooperation: Colleagues and departments can now cooperate more easily and effectively.
The next step was to set up the multi-company feature as the ambition was to go live in other countries in 2025. And that’s now a done deal as “WE LOVE FRUIT” is officially available in Belgium as well as in Germany!
With national and international branches, FRUIT OP JE WERK and WE LOVE FRUIT, the company has reinvested the time saved in expanding the customer base, developing new products, enhancing customer service, and thinking more strategically about the future.
Their daily focus and vision: “Together we make every workplace healthier and happier’’.