Founded in Cambodia, POMA is a local out-of-home (OOH) advertising agency. With a team of 30, the company manages over 100 assets nationwide and serves other ad agencies and international brands, including Unilever and Coca-Cola.
Unique Challenges for
OOH Advertising Agencies
Inefficient communication
The POMA team's communication was scattered across email and personal text messages, leading to significant inefficiencies. This resulted in human errors, such as incorrect customer names and billboard locations, which ultimately prolonged project lead times.
Messy data
Each sub-team within the sales, finance, and production departments maintained its own spreadsheet for record-keeping purposes. It was hard to correct wrong information on all spreadsheets and platforms and ensure an accurate data flow.
Accounting delays
The inconsistent data flow eventually led to slow financial processing, as it required extra staffing to double-check each contract and ensure a correct price breakdown for each asset by date, as a one-day discrepancy could result in significant price fluctuations in the time-bound industry.
Comprehensive
Cloud-Based ERP Solution
"I've tried to find similar rental services. None of the other services are as comprehensive and interlinked as Odoo."
POMA plans and manages its operations around the Odoo Rental app to maximize the utilization of each of its assets, thereby optimizing revenue generation for its time-bounded services. Meanwhile, the Odoo Inventory, Purchase, Manufacturing and Accounting services streamline all other aspects of the OOH agency's business operations.
Interconnected Rental Management Platform
- The Odoo Rental app presents the availability of all assets in a clear schedule view.
- All project details, including customer information, invoice address and order date, are accessible on the sales order (SO), which is within clicks in the Rental app.
- Odoo accurately differentiates the SO creation date from its launch date and automatically calculates the cost when the rental period begins.
- When the contract is nearing its expiration date, the business management platform automatically sends email reminders to the POMA team to encourage upselling.
- The app provides managers in POMA with a transparent overview of all asset status, project timelines and business performance in a single glance.
Synergistic Inventory & Purchase Management
- POMA utilizes the Odoo Inventory management app to track every asset, asset in production, and spare component essential for billboard support. Each item is assigned a unique SKU, ensuring precise and comprehensive oversight.
- The sales team can easily filter out billboards by their size, availability and location in the app, reducing project lead time on internal cross-checking, hence enhancing the sales cycle.
- Each SKU is connected with its purchase order (PO) on Odoo Purchase.
- Whenever the stock level of spare components runs low on the Odoo Inventory, the Purhcase app triggers its reordering procedure by creating a new PO with an automatic approval process.
- The real-time inventory and purchasing data on Odoo saves time on manually generating stock-level reports to prevent stockouts.
Efficient Manufacturing Process & Business Reporting
- With the Manufacturing module, managers get to access the correct costing and structure of every billboard within clicks.
- The Odoo system empowers clear goal setting: the team can easily define billboards that are expiring soon to push sales performance and set clear KPIs for the sales team.
- All records across Purchase, Sales, and Rental modules are accurate, allowing for clear visibility into cash flow, contacts, and sales forecasting, which previously took 3-4 days to collect but now only takes 0.5-1 day on Odoo Accounting.
- The reporting functionality, with its filter and group-by options, enables automatic revenue breakdown and helps identify orders nearing expiration, which assists the team in setting clearer sales KPIs.
Adapting to Market Shifts
with Agility
"I've tried to find similar rental services. None of the other services are as comprehensive and interlinked as Odoo."
Odoo has been key to POMA's agility in the face of market changes. The agency saw a considerable uptick in administrative tasks driven by the growing trend of shorter-term client engagements. "I just click in Odoo, and the work is handled," says Sreyna. "This means we're well-equipped to embrace this market shift."
POMA Media Co., Ltd
Company Name: POMA Media Co., Ltd
Location: Cambodia
Industry: Marketing & Advertising
Company Size: 30+
Apps Implemented: Subscriptions, Quality, Sign, Expenses, Email Marketing, Timesheets, Purchase, Manufacturing, Inventory, Project, Accounting, Sales, Repairs, Payroll, CRM, Contacts, Calendar
Hosting Type: Odoo Online