Efficiency is key in the fast-paced world of packaging, and for Bags Etc., a leader in packaging machinery, packaging film, and production automation, optimizing operations was a top priority. By leveraging Odoo’s applications, the company significantly improved its invoicing, inventory management, and sales order processing, making it easier than ever to serve clients.
Founded in 2010, Bags Etc. started with stock packaging, specializing in stand-up pouches, bags, and roll stock. Over the years, the company evolved, expanding its offerings to include packaging machinery, pouch packaging equipment, and full production lines. With an engineering-driven approach, they not only supply high-quality materials but also refine and improve production equipment, ensuring efficiency for their clients.
Recognizing the growing need for automated solutions, President Alex Brauer saw an opportunity to help businesses streamline their packaging processes. "We had clients manually packing their products in our bags and needed equipment to speed up production," he explains. This insight led the company to embrace state-of-the-art automation, setting them apart from competitors. Today, their systems include integrated flow wrappers, weighers, and printers, offering turnkey solutions tailored to high-volume, high-precision needs.
Struggles Before Odoo
Like many growing businesses, Bags Etc. faced common operational challenges before implementing Odoo. The company previously relied on QuickBooks for financial management but found it lacking in the comprehensive ERP capabilities they needed to scale efficiently.
“Keeping on top of inventory, accounting, and processes in general was difficult.”
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After recognizing QuickBooks' limitations, Alex researched various ERP solutions. “Odoo stood out early in our researchas a robust, flexible platform, so we committed quickly,” he recalls.
Odoo: A new era of efficiency
Since implementing the platform, the company has seen dramatic improvements in their day-to-day operations:

- Invoicing and payments: The company has found invoicing and receiving payments from clients to be much smoother with Odoo, reducing administrative overhead.
- Inventory integration: Connecting inventory data with their website has streamlined order management, ensuring accurate stock levels and minimizing errors.
- Order processing: Managing the entire sales order workflow has become far more efficient, improving response times and customer satisfaction.
Quantifying these improvements, Alex estimates that tasks like project estimation, which previously took one to two hours, can now be completed in 20 to 30 minutes, leading to substantial time savings.
The road ahead for Bags Etc.

Looking to the future, Bags Etc. has ambitious growth plans. In addition to enhancing its packaging equipment and automation services, the company is preparing to scale nationally beyond California, with the goal of expanding its manufacturing and distribution capabilities across the U.S.
"Right now, we’re concentrating on refining our internal processes and keeping our current clients happy. Once that foundation is solid, we’ll be ready to scale further."
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For companies in the packaging, manufacturing, and automation industries, Bags Etc.’s experience highlights how Odoo can drive efficiency and growth. Whether it’s simplifying invoicing, integrating inventory, or accelerating sales processes, Odoo provides an all-in-one solution that eliminates the need for multiple disconnected tools.
Interested in learning how Odoo can revolutionize your operations? Explore our suite of business applications today!