During Odoo Experience, which took place from September 18 to 20, 2025, Fabien Pinckaers, CEO of Odoo, and Wilfried Juncker, Managing Director of Odoo - Americas, welcomed Her Royal Highness Princess Astrid of Belgium. This official visit was part of the preparations for the upcoming royal economic mission scheduled for October on the West Coast of the United States.

An immersive Odoo Experience for Princess Astrid

As the biggest tech and business event in Europe, Odoo Experience gathers thousands of visitors every year. During those three days, around 400 exhibitors showcase their businesses, and 400 talks cover both innovations on the product and entrepreneurship-related topics. Amid the energy of the event’s launch, Her Royal Highness Princess Astrid came to experience the atmosphere and discover the Odoo ecosystem.

Welcomed by Fabien Pinckaers and Wilfried Juncker, Princess Astrid learned more about the Walloon unicorn and its international expansion, particularly in the United States. The visit began with a discussion on several key points:

• Odoo as a company and a software platform
• Odoo’s impact in Wallonia and worldwide, particularly in job creation
• The reasons an office opened in San Francisco
• The goals and logistics behind the annual Odoo Experience event

The program also included a visit to the LabOdoo, where educational initiatives aimed at introducing students to business management were presented. Finally, a meeting was held with Brainvire and Bista Solutions, two of Odoo’s American partners involved in implementing the software for numerous clients.

Odoo at the heart of a major economic mission to the United States

Princess Astrid’s visit is part of the official economic mission taking place from October 4 to 12 in the United States. Led by the representative of His Majesty the King, this multisectoral mission will include a stop at Odoo’s San Francisco office.

On October 7, Wilfried Juncker will once again welcome Princess Astrid and the Belgian economic delegation to highlight Odoo’s work in America. “Following Her Royal Highness Princess Astrid of Belgium’s visit to Odoo Experience, Odoo USA employees are thrilled to welcome the Belgian economic mission to California at our Brisbane office”, said Wilfried Juncker. Several presentations are planned to demonstrate, through real-case examples, how Odoo’s software meets the needs of various industries by combining innovation and artificial intelligence.

With its unique business model, Odoo is proud to have this opportunity to present its mission, vision, and values to the official delegation. At the same time, the company aims to highlight its strong growth and the positive impact its software has on the 30,000 businesses across the continent that use it.

Thanks to its all-in-one management solution, Odoo supports entrepreneurs in growing their businesses, optimizing resources, and digitizing workflows.