It was in the heart of the French Pyrenees that the textile brand La Ferme du Mohair was born in 1987. Driven by unwavering passion and steady growth, the company nevertheless encountered some logistical and operational challenges due to an inadequate management system. In 2022, Odoo was adopted to centralize all activities within a single platform, which helped increase revenue and save valuable time.
A committed textile brand looking to improve its performance
The story of La Ferme du Mohair began in 1987, when a textile enthusiast met a goat farmer based in the French Pyrenees. Together, they developed a contemporary textile house that places craftsmanship at the heart of its mission. The brand provides clothing made from high-quality fibers sourced from French and European farms. Sold through an online store, the various timeless pieces are designed to stand the test of time.
To manage its operations, the company used the system Octave IT, which proved to be inadequate for several reasons:
Lack of flexibility: The software didn’t allow the team to add new features, either for employee use or customer experience. Also, it wasn’t possible to improve internal operations or customer satisfaction in a meaningful way.
Accessibility complexity: Each user required a separate installation on their computer.
Tool interdependence: The system required integration with the eCommerce website interface and made importing Excel files difficult or even impossible. Yet, the company wanted a single, unified system combining both ERP and CMS capabilities, with the ability to take orders via website, email, and phone.
Complex customer relationship tracking: The team had difficulties handling the relationships with customers effectively, as message exchanges were not centralized.
Poor value for money: The software was relatively expensive considering its limited features.
Given these limitations of the Octave IT software, La Ferme du Mohair began considering migrating to a complete, open-source tool fitting their budget. Odoo quickly stood out as the ideal solution, given how rare open-source ERP systems are that offer such a comprehensive suite of applications.
Odoo’s adoption as a centralized, open-source management system
La Ferme du Mohair chose to use Odoo to manage all of its operations. With the valuable support of IROKOO, a Gold integration partner, the implementation process began in early 2022 during a slower business period and took around six months.
Versatile and customer-focused, the team showed flexibility and adaptability in adopting Odoo modules. Whenever possible, the standard version of the applications was used to minimize costs and lead time. This required some adjustments to the team’s workflows and processes, for which IROKOO’s guidance was both helpful and appreciated.
While the ERP deployment went smoothly, the CMS part was a bit more complex due to the need for a full website redesign, which included a domain name change and its impact on key factors like SEO. A six-month transition period was necessary to regain strong search engine rankings.
The company started with Odoo version 15 in 2022, and then transitioned to version 17 in 2024, with a smooth and easy upgrade. The arrival of version 19 was eagerly awaited by the team of La Ferme du Mohair, especially for its new features related to eCommerce.
“I regularly recommend Odoo to other entrepreneurs. It’s an incredible tool if you deploy it with the right partner to provide the necessary guidance.” - Nicolas Roux, CEO of La Ferme du Mohair.
10% productivity increase and 10,000€ in recurring savings: Odoo’s impact on the results of La Ferme du Mohair
Odoo brings numerous daily benefits to La Ferme du Mohair, including flexibility, ease of use, scalability, software updates, and budget management. The team takes full advantage of the platform, especially in the following areas:
- Endless integration possibilities: The company estimates annual recurring savings of €10,000, thanks to connectivity between Odoo and various APIs, such as Google Merchant Center.
- Broad flexibility: Adopting Odoo has greatly increased operational flexibility in terms of user management, processes, data handling, and accessibility.
- Higher customer satisfaction: Customer relationship management has significantly improved, and clients have noticed and expressed their satisfaction.
- Easy features development: The open-source nature of Odoo makes it simple to develop custom features for both internal management and client experience.
- Improved analytical capabilities: The easy import/export of Excel files enhances analytical accuracy, especially when it comes to marketing customer segmentation.
- Comprehensive application offering: Having access to a wide range of modules designed for businesses of all types is a clear advantage. Email marketing and marketing automation apps turned out to be pleasant surprises for the team.
- Significant time savings: Time spent on inventory management has been cut in half, and many hours have been saved on information retrieval and custom reporting.
- eCommerce site performance: The online store also benefits from significantly faster page load times, as measured by Google tools.
“The team gained approximately 10% in productivity. This valuable time is now used to further nurture customer relationships and to conduct in-depth data analysis.” - Nicolas Roux, CEO of La Ferme du Mohair.
