Customer Success Story
Company name: Movopack SB SRL
Country: Italy
City: Milan
Industry: Packaging production & logistics
Company size: <50
Odoo users: <30
Apps implemented: Sales, Inventory, Purchase, Accounting, CRM
Hosting type: SaaS
A future without waste: Movopack’s mission
Each year, the average European citizen generates around 188 kg of packaging waste. With the rapid rise of e-commerce, this number has grown significantly—exacerbating the environmental crisis caused by single-use materials. Movopack was founded precisely to change that.
Established in Milan in 2021 by Tomaso Torriani (CEO), Alberto Cisco (CCO), and Andrea Cipollone (COO), Movopack produces reusable packaging for e-commerce, offering a sustainable and circular solution that can be reused up to 20 times before being recycled. Thanks to a smart reverse logistics system, customers can easily return packaging through any mailbox in Europe, reducing CO₂ emissions by 84%, energy consumption by 80%, and water usage by 76%.
But leading such a bold revolution requires the right business management tools—and that’s why Movopack chose Odoo.
Movopack's executive team --> Tomaso Torriani - CEO (left), Andrea Cipollone - COO (middle) and Alberto Cisco - CCO (right). Image credits: Movopack
The challenges
Movopack’s innovation goes beyond the product itself—the startup had to build an entire logistics ecosystem to support its reusable packaging model. Early on, Movopack faced several operational hurdles:
- no centralized system for managing production, orders, accounting, or reverse logistics
- difficulty tracking the full lifecycle of packaging, essential for ensuring sustainability
- fragmented processes mainly handled through Excel, increasing the risk of errors and inefficiencies
As demand grew and their network of clients and partners expanded, adopting a single platform to centralize, automate, and streamline all core operations became essential.
Choosing Odoo: flexibility and scalability for a growing startup
After evaluating several ERP solutions—including Salesforce and other custom-built softwares—Movopack chose Odoo for its flexibility and ability to adapt to the evolving needs of a scaling company.
“We needed a single control center to manage everything—from production and orders to accounting and reverse logistics. Odoo allowed us to do that in a simple and integrated way.”
The implementation was carefully planned in collaboration with the Odoo team of both Sales and Functional experts to ensure optimal workflows and seamless integration with existing processes. Movopack customized several modules to:
- track packaging lifecycles, monitoring every use and its environmental impact
- manage orders and reverse logistics, simplifying recovery and sanitation of packages
- centralize accounting ops, making what was once a fragmented process much simpler and more efficient
The adoption of Odoo followed a phased approach:
- needs analysis
- software setup
- pilot testing
- full rollout
While there were some initial challenges adapting to Odoo’s structure and workflows, Movopack is already planning more custom upgrades to further optimize the system and enable future scalability.
The outcomes
Odoo has been a game-changer for Movopack, reshaping the way the company manages its internal operations. Here are just a few of the key results achieved by Movopack by using Odoo:
- unified business management -> all operations—from production to finance—are now handled through one platform
- improved data visibility -> Movopack can now easily track the lifecycle of every packaging unit and measure environmental impact in real time
- optimized reverse logistics -> a key component of the company’s sustainability model
- stronger cross-team collaboration -> thanks to centralized and accessible data
- streamlined accounting operations -> with a more intuitive and efficient tool than expected
“Odoo has transformed the way we work. Today, we manage our supply chain with greater transparency and efficiency. The ability to tailor modules to our business model has helped us optimize operations and reduce waste.”
Looking ahead: Movopack’s vision for the future with Odoo
Movopack has a bold ambition: to make reusable packaging the new industry standard and help cut the environmental impact of e-commerce. With the EU aiming for 40% of e-commerce packaging to be reusable by 2030 (and 70% by 2040), Movopack is ideally positioned to lead this transformation.
With Odoo, the startup has built a solid and scalable operational backbone—ready to tackle new challenges, expand into new markets, and refine its business model for the long term.
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