Company Name: Crossroad
Country: Georgia
Industry: Manufacturing 
Main Apps:CRM,Inventory,Manufacturing,Sales,Purchase
Number of Odoo Users: 25
Odoo Customer Success Manager: Aizhan Kasymova
Odoo Implementing Consultants: FMG

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​Meet Nika Qiria, the Executive Director of Crossroads, a company specializing in road safety infrastructure. From crash barriers to heavy-duty installation machinery, Crossroads provides a full spectrum of road safety production services. But as the business expanded, so did the complexity of managing it.

What used to be a maze of disconnected systems and manual paperwork is now a streamlined digital operation—thanks to Odoo.

The Challenge: Fragmented Systems and Manual Workflows

Before Odoo, Crossroads operated using multiple separate applications for different tasks. One app handled task management, another managed CRM, and others handled inventory, quotations, and invoicing. This fragmentation made it nearly impossible to gather all data in one place, and even harder to make real-time decisions.

“It’s not that integration was hard… it was impossible,” says Nika.

“Without digitalization, you can’t achieve any success today.”

Paperwork was a major bottleneck. Everyday tasks like invoicing or generating waybills for state authorities had to be repeated manually—sometimes up to 100 times per day.

The Solution: A Seamless, All-in-One Platform

With Odoo, Crossroads finally found what they were missing: a fully integrated, user-friendly ERP system. From CRM to inventory, invoicing, and logistics, all workflows are now connected in one ecosystem.

“What Odoo does is remarkable. You start from the CRM and quotation, and everything flows—from products to inventory, from delivery to invoicing—all in one place.”

Thanks to Odoo's automation features and country-specific customization (like official invoicing formats), Crossroads can now handle tasks that used to take hours in just a few clicks.

The Result: Real-Time Control and Improved Efficiency

One of the biggest wins for Crossroads has been real-time data visibility.

“All I want is to know, in real time, what’s happening in my company,” says Nika.

“Now, I have that.”

Having all information centralized allows the team to make smarter decisions, reduce manual errors, and focus on what really matters—growing the business and delivering safety solutions at scale.

The Partner Behind the Success

Nika also credits FMG Soft, Odoo’s official partner in Georgia, for making the transition smooth and effective.

“They don’t just ask questions—they provide solutions. Sometimes they know more about our processes than we do.”

​For Crossroads, Odoo was more than a software solution—it was a game-changer. With a digital backbone in place, the company has streamlined operations, reduced repetitive work, and gained complete visibility over their business in real time.

If your business is still stuck in the paperwork era or dealing with disconnected tools, maybe it’s time to do what Crossroads did—go all-in with Odoo.