Company Name: Colorland Toys
Country: UAE
Industry: Retail
Main Apps: POS, Inventory, Sales, Purchase, HR
Number of Odoo Users: 28
Odoo Customer Success Manager: Dimitri Saad
Odoo Implementing Partner: Tecfuge
ColorLand Toys has been a household name in the UAE’s toy industry for over three decades. Founded by Muneer in 1990, the company has grown from a single outlet into a national brand with 17 retail locations and an expanding online presence. But as the business scaled, operational complexity became a major hurdle — until they discovered Odoo.
Inventory: The Heart of the Business
“For me, inventory is like cash,” says Muneer, Founder and Director of ColorLand Toys. “It needs to be controlled, fast, and very specific.”
Managing large volumes of stock across retail outlets and warehouses was critical — and challenging. What won Muneer over was Odoo’s Inventory module with barcoding and RFID capabilities. These features gave his team the control and speed they needed to treat inventory like the asset it truly is.
Operational Bottlenecks Before Odoo
Thayeeb, Head of Operations and Strategy, highlights that one of their biggest struggles was the lack of real-time visibility and responsiveness in their old system.
“Creating a purchase order and getting items out to stores used to take up to 7 days,” he explains. “Now with Odoo, it takes just 2.”
This improvement has transformed their operations — from logistics to strategic decision-making. “We needed something scalable and accessible from anywhere,” says Thayeeb. “Odoo delivered exactly that.”
E-Commerce Expansion Simplified
As ColorLand expanded into e-commerce via Noon, Amazon, and their own portal, stock visibility became a critical issue.
“It was difficult to track where stock was — in a warehouse or a branch,” explains Moamen, Head of E-Commerce.
With Odoo, that challenge is a thing of the past. The team can now track inventory across all channels and locations with ease, enabling faster and more accurate fulfillment.
Retail Sales Powered by POS
On the shop floor, the experience is just as seamless. Zoheb, Retail Sales Manager, shares how the Point of Sale (POS) module simplified day-to-day transactions:
- Items are barcoded and displayed
- Customers select products and proceed to checkout
- Sales staff scan and process purchases in seconds
Best of all, Zoheb receives automated sales reports by item, quantity, and value — daily, weekly, and monthly — helping management stay on top of performance at every branch.
Conclusion: One-Stop Solution for Growth
ColorLand Toys’ journey with Odoo is a clear example of how digital transformation can empower traditional retail businesses. From inventory control and e-commerce to point-of-sale and reporting, Odoo has become the one-stop solution that helped ColorLand streamline operations, reduce delays, and scale with confidence.
As Muneer puts it:
“If I had to describe Odoo in one word? It’s a one-stop solution for all my needs.”
